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AMERICAN GIRL ARTIST JOY ALLEN TO MAKE SURTEX DEBUT
- In-Booth Promotions to Include Book Signing and Doll Giveaway -
WHITE PLAINS, NY, March 3, 2004
Acclaimed American Girl® artist Joy Allen will
debut her new line of artwork - Joy Allen® Illustrations - at SURTEX®, May 16-18, 2004, at New York City's Jacob K. Javits Center. Allen's participation in
the market signifies the launch of her license market merchandising. Most recently, Joy Allen illustrated the early reader books for Hopscotch Hill SchoolTM, American Girl's new line of dolls, books and classroom-themed play sets for girls ages four to six.
An American Girl book signing will take place in Joy Allen's booth (1320), on
Monday, May 17, from 10:00am to 12:00pm, where SURTEX attendees may also
register to win a free American Girl Hopscotch Hill School doll and book. The
Hopscotch Hill School line is a 2004 Oppenheim Toy Portfolio® Platinum Award
Winner.
"We are delighted to welcome Joy Allen and to host her American Girl Hopscotch
Hill School book signing at SURTEX 2004," said Rita Malek, show manager. "Her
unique, lively style will add fun and flare to the many art and design resources
at this highly creative market."
Joy Allen began illustrating picture books in 1997 after a long career in
graphic design. Joy's unique style has helped her gain immediate acceptance in
the highly competitive children's book market with over 40 publications in mass
market, trade, education, religious, early readers, and picture books. Allen's
illustrations for Mud Pie Annie earned an Excellence in Media 2002 Silver Angel
Award.
American Girl is one of the nation's top direct marketers, children's publishers
and experiential retailers. American Girl's mission is to serve the developing
interest and intellectual and emotional needs of girls ages 3 through 12 with
premium, age-appropriate products that educate, entertain, reinforce positive
moral and social values and build self-esteem. Additional information is
available online at www.americangirl.com.
Joy Allen's presence at SURTEX will complement the comprehensive mix of in-booth
activities and seminars scheduled for the show. Highlights include presentations
from Carol Baker, Textile Artist, and Jan Dressler, Stencil Artist, LLC. Carol
Baker (Booth 509) will present a silk painting demonstration, including a
hand-dyed sachet giveaway, on May 16 and 17, from 1:00 to 3:00pm. Jan Dressler
(Booth 1401) will conduct an in-booth book signing of "Jan Dressler's Guide to
Beautiful Stenciling" on May 16, 17 and 18, from 1:00 to 3:00pm. A complete list
of market programs is available online at www.surtex.com.
SURTEX, featuring over 300 exhibitors and attracting 5,000 in total trade
attendance, offers two-dimensional art and design for sale and/or license to a
multitude of industries for product application: decorative fabrics, linens and
domestics, contract textiles, wall coverings, floor coverings, apparel textiles,
stationery, greeting cards, giftwrap and other paper products, tabletop,
giftware, toys, ceramics, packaging and publishing, as well as tools for the
design industry such as publications and services. Exhibitors include artists,
designers, weavers, illustrators, photographers, publishers, studios, agents and
licensing firms, plus resources for publications, trends and services. Art and
design is for sale and/or license.
Joy Allen Illustrations may be contacted at info@joyallen.us
For SURTEX exhibitor information, contact Rita Malek, show manager at George
Little Management, LLC (GLM®), Ten Bank Street, White Plains, New York,
10606-1954. Tel: (914) 421-3216. Fax: (914) 948-6180. e-mail:
rita_malek@glmshows.com. Attendee information is available by calling
1-800-272-SHOW or (914) 421-3206. Additional information and registration is
available online at www.surtex.com.
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